The Awedience data team were mulling over some ideas this morning whilst drawing the perfect espresso. Time for a quick check on Twitter’s current trending topics. Whilst Awedience in no way espouses any political affiliation, a hashtag did pique our interest from a data discovery perspective. So, like the Eye of Sauron we decided to
Twitter Ads UK tweeted this message this morning. It links to a blog post about how brands tweeted during this year’s Wimbledon. How brands tweeted as Wimbledon played out https://t.co/4RYgjr2CqM pic.twitter.com/ka61DOMvNY — Twitter Ads UK (@TwitterAdsUK) July 9, 2014 On the face of it, it quotes some very impressive statistics. Some messages were retweeted thousands
I want to share with you some work that Awedience recently delivered for a client. The brief was to find influential clinicians in a very specific field via Twitter. The resultant people could then be interviewed by a pharmaceutical company regarding a new product. We were given a number of topical keywords and phrases with
2013 was been described as the year of content marketing. In fact Exact Target described it as a concept that has hit the main stream. Yet at Awedience we believe it does set the cart before the horse. The problems with content marketing Too often there is an assumption that, with a few tweaks to
Chris is a technology entrepreneur, lean startup fanatic and full-stack engineer. He brings 20 years of software craftmenship combined with business know-how gained whilst serving as executive director for a Financial Services software company.
Chris is passionate about building remarkable products and coffee.
Jo has been working in the digital space since 2001, initially with companies such as Sony, Amazon, Lovefilm and Photobox and latterly as a digital strategy consultant to a wide range of blue chip companies. In 2009 he was asked to design and execute the digital strategy of England 2018 where he developed a global supporter base of 2.5m people from 186 countries.
Stephen joined Awedience from BlackBerry where he was Global Director of Integrated Digital Marketing. Previously MD of i-Level Group Consulting, he was MD and London Founder of London Digital Agency DC Interact ahead of it's sale to Engine Group in 2007. An active Digital consultant and start-up supporter, Stephen is MD at Beticus Consulting,
Moez is a faculty member in the Intelligent Systems and Networks group in the EEE department at Imperial College London which he joined in 2007. He has broad research interests covering diverse topics in the mathematical and algorithmic modelling of networks with a particular focus on online social networks and social media.
Prior to joining Imperial, Moez was a research fellow and lecturer at Cambridge University.
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