Awedience applies new strategies to a changing world.
Awedience takes a structured approach to Twitter campaign management
Twitter users are not all the same. You and your competitors' customer-base are made up of many individuals. We bridge the gap between traditional marketing and social media.
Awedience uses proprietary algorithms to accurately map Twitter users to your customer segments.
Knowing who your audience is is not enough. Awedience enables you to engage the right people, at the right time and in the right location.
A couple of days ago I received a perk from a well known drinks company. A free, branded glass will be winging its way to me (now they know my address!) and I’ve been entered into a draw to win a flight on a private jet. Ok, so that’s pretty cool. Who wouldn’t pass up
As we learn more about this new industry of influencer marketing we start to build our glossary and refine our definitions of its constituent parts. I’d like to offer two sub-types of influencer marketing: Internal and External Internal This activity revolves around a company’s existing customer base. Using historical transaction records it’s possible to do
This is a follow-up post to Christopher Penn‘s article 3 levels of mind-changing social influence. In the article Christopher talks about 3 types of influence: Compliance Identification Internalization As we read down the list the level and depth of influence increases from shallow to potentially belief-changing. What I’d like to add to Christopher’s article is an understanding
I recently read a great post by Paige ONeill called Influencer Marketing Helps Spread the Word. I agreed with everything mentioned except for point #5. I don’t believe that influence marketing can be fully automated. Specifically considering Twitter, an automation process can certainly find influencers and, say, auto-follow them. It can even auto-DM them if they follow back.
Chris is a technology entrepreneur, lean startup fanatic and full-stack engineer. He brings 20 years of software craftmenship combined with business know-how gained whilst serving as executive director for a Financial Services software company.
Chris is passionate about building remarkable products and coffee.
Jo has been working in the digital space since 2001, initially with companies such as Sony, Amazon, Lovefilm and Photobox and latterly as a digital strategy consultant to a wide range of blue chip companies. In 2009 he was asked to design and execute the digital strategy of England 2018 where he developed a global supporter base of 2.5m people from 186 countries.
Stephen is Global Director, Integrated Digital Marketing at Blackberry. Previously MD of Generator Consulting he was a Founder and Board Member of Digital Agency DC Interact (bought in 2007 by Engine). He ran the Global Customer Management Practice at Amdocs and was Global Head of CRM Consulting at MSI/Marconi.
Moez is a faculty member in the Intelligent Systems and Networks group in the EEE department at Imperial College London which he joined in 2007. He has broad research interests covering diverse topics in the mathematical and algorithmic modelling of networks with a particular focus on online social networks and social media.
Prior to joining Imperial, Moez was a research fellow and lecturer at Cambridge University.
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